The only 100% local boxer
Design, weaving, dyeing, printing, stitching, handling: the FIER boxer is the only approved men's underwear manufactured in Quebec by the non-profit organization Les Produits du Québec.
Long live durable boxers
It’s no secret: the fashion industry is a major polluter. FIER means to go above and beyond industry practices and fast fashion imperatives; we wanted to create products that would leave the world in better shape than the one we found it in.
To do so, we decided to aim for sustainability. First, by adopting sustainable practices, which means doing low-carbon business, and second by making sustainable products, which means boxers that last for years, structurally and comfortably.
To do so, we decided to aim for sustainability. First, by adopting sustainable practices, which means doing low-carbon business, and second by making sustainable products, which means boxers that last for years, structurally and comfortably.
Made in Québec for sustainability in our business practices
To keep true to our sustainability goals, we are committing to two eco-friendly business practices: local manufacturing and using sustainable materials.
Eco-friendly materials
Made in Québec for a sustainable product
Even with exemplary business practices, manufacturing new products is a pollution risk. To limit our carbon footprint, we’re counting on the durability of our products: buying things that last helps reducing emissions globally.