Un homme s'habille avec son boxer confortable fier

The best men's underwear

FIER is a line of comfortable, locally-made and ethically developed men's boxers. With their beautiful prints and exclusive design, they are meant to last and make all wearers feel handsome and proud.

The Full Package, in one boxer.
Browse our briefs

Dress for change

More than ever, we believe it's time to let go of fast fashion
and rethink our ways to shop for clothes.

We also believe that everyone deserves to feel beautiful and proud, regardless of height, size, orientation and gender.

The name FIER means to represent radical acceptance of all bodies and the desire for meaningful change in the world.