The only brief for men, 100% made in Québec

It's time to try on the boxer of tomorrow.

  • soft

    Feels as soft as silk
  • absorbent

    Dry and clean
  • sustainable

    A unique mix of fibers
  • ethical

    Made from recycled materials
  • good-looking

    Created by Montreal designers
  • light

    As if they were made of feathers
  • ballsy

    By keeping your stuff in place
  • made locally

    Designed and manufactured here
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"Simply the most comfortable boxer I've ever worn. Great quality and durability!" - David

I always bought cheap underwear, thinking that the quality difference didn't matter. I bought FIER to support the mission and I finally understood how wrong I was." - Jean-Sébastien

  • FIER and perfectly fitted

    The right choice for ultimate comfort
    Size chart 
  • The Full Package Warranty

    Online shopping satisfaction add-on
    Learn more 
  • FIER and Clear

    Honest answers to your questions
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